MTN Launches New Tariff That Allows You To Call 11 Numbers At Cheaper Price

In order to boost voice communication and
allow its customers a long and uninterrupted
talk time, MTN Nigeria recently re-launched
the MTN TruTalk, which is a prepaid tariff
plan that offers customers the opportunity to
make calls at a new tariff rate of 11 kobo/sec
to 11 selected numbers from any network of
choice.
The new rate is equivalent to half the cost of
making calls at a flat rate of 20kobo per
second.
Speaking at the re-launch event in Lagos,
General Manager, Corporate Affairs, MTN
Nigeria, Funmi Onajide, said with the re-
launch of the MTN TruTalk service, the
company is striving to meet and exceed the
expectations of its subscribers, with a
promise to create other innovative products
in the course of the year.
“For us at MTN, the launch of these
extensions to the MTN TruTalk plan is an
attempt to demonstrate our understanding of
the desires of the vast majority of customers.
This is the desire to talk and to talk cheaper.
Whilst it is true that this industry is gradually
moving to Telco 2.0, which is the focus on
data and digital services, we also realise that
there is a need to make it easier for people
to talk. Although at the moment, data is the
crown-prince, voice remains king,” Onajide
added.
Corporate Services Executive, MTN Nigeria,
Akinwale Goodluck, said: “Our pledge is to
continue to enrich the customer experience
by offering a robust bouquet of innovative
products and services. The launch of two
additional features to the well accepted
TruTalk service is a testament of this pledge.
We will continue to explore new, innovative
initiatives to avail our customers more value
for the services that we render.”
With MTN TruTalk, customers will now enjoy
a much reduced tariff on calls with the
opportunity to make calls at half-price to as
many as 11 specific friends or family
members while enjoying greater value for
money on an extended amount of call time.
This is coming on the heels of its recently
launched Betterme offer, which also gives
subscribers more benefits including access
to the internet at lower rates.
The MTN TruTalk service is also an upgrade
of the Family and Friends feature, which
avails customers more talk time and an
opportunity to make calls for half the rate.
The value offerings provide a tariff as low as
11 kobo/sec to 11 registered numbers, eight
on-net and three off-net numbers, for Family
and Friends.
Analysing the prepaid tariff plan with the
game of football, which has 11 best players
in a particular team, the Chief Marketing
Officer, MTN Nigeria, Bayo Adekanmbi, said
halving of the tariff was to enable people get
things done, while adding that Nigerians now
have the liberty to pick their best eleven
across all networks to add more value to
their lives.
"For us, customer satisfaction is key, which
is why we are offering even more value for
money by upgrading the Family and Friend
feature so our customers can talk endlessly
with the best 11 members of their team,"
Adekanmbi said.
MTN TruTalk is a prepaid tariff plan that
offers a flat rate of 20 kobo/sec across all
networks from the first second a call is
initiated. The tariff plan does not attract a
daily or monthly subscription or access fee.
Customers can migrate to the service by
dialling *400#. Subscribers can register 11
numbers for Family and Friends, which also
allows them to register three off-net numbers
by simply dialling *560*1 * the number that
the customer wants to register#. However,
the MTN TruTalk service is currently available
to only prepaid customers.